Jianna Jin

Assistant Professor

Marketing

Biography

Jianna Jin is the Assistant Professor of Marketing at Mendoza College of Business at University of Notre Dame. Dr. Jin received her Ph.D. in marketing from The Ohio State University in 2024. Her research focuses on the area of consumer behavior. Specifically, her research explores two distinct themes: (1) how digital technology impacts consumer-brand relationships and (2) how political ideology shapes consumers' marketplace decisions. Dr. Jin's research has appeared in leading journals such as Journal of Consumer Research, Journal of Experimental Psychology: General, and Journal of Consumer Psychology. She has received awards for her research, including the Research Excellence Award from The Ohio State University and the Best Paper Award on Wellness from the Society for Consumer Psychology.

Publications

Avoiding Embarrassment Online: Response to and Inferences about Chatbots when Purchases Activate Self‐Presentation Concerns

Ji Hyun (Jianna) Jin
Jesse Walker
Rebecca Reczek

Journal of Consumer Psychology

2025

Awards

Best Paper on Consumer Well-Being, Society for Consumer Psychology (2024)

Related News & Stories

A man in a blue shirt holds a phone with an illustration of a chatbot projecting out of the phone asking if it can help him.

Consumer Behavior

Consumers prefer dealing with chatbots over humans when buying ‘embarrassing’ products online

The research looked at how shoppers’ desire to avoid embarrassment influenced two types of interactions with chatbots: when a chatbot’s identity is disclosed, and when it is not disclosed and is therefore ambiguous.

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