Shape what happens next. Digital marketing has become one of the world’s most influential disciplines. It shapes what people discover, believe, trust, and share. The Notre Dame MSDM prepares you to combine creativity, analytics, emerging technology, and ethical leadership to influence markets and culture with purpose.
Digital marketing is about more than mastering platforms and technologies. The Notre Dame MSDM develops expertise in strategy, analytics, creativity, and emerging technologies, while strengthening the judgment to build trusted brands, meaningful relationships, and business value.
Gain the Skills to Move Ahead
Designed for business and non-business graduates alike, the MSDM is perfect for young professionals with less than three years of work experience. The 34-credit hour curriculum is designed to elevate your role in digital marketing-related fields, giving you the essential skills necessary to meet the demands of a growing digital marketing landscape.
Real-World Experiences
As an MSDM student, you’ll find exciting hands-on learning opportunities at every stage of your journey – opportunities that prepare you to make an impact immediately upon graduation. Translate theory into practice as you influence real markets using analytics tools to optimize results.
Learn From World-Class Faculty
Be challenged and mentored by academic researchers at the forefront of marketing innovations, as well as industry professionals who have shaped digital marketing strategies at Fortune 500 companies. Leading the charge is MSDM Academic Director Kevin Hartman, former Chief Analytics Strategist at Google and author of Digital Marketing Analytics: In Theory and Practice.
“It incorporates very modern material, but goes beyond the theoretical information to show real-world application. The faculty care deeply about developing you as a whole person and not merely your digital marketing knowledge.”
Notre Dame MSDM graduates pursue careers in brand strategy, marketing analytics, digital strategy, consulting, consumer insights, and growth marketing, applying their expertise across industries and building a foundation for long-term career growth.
Personalized Career Coaching
Meet one-on-one with a coach regulary throughout the year as you tailor your individual career strategy.
Notre Dame Community
Network with ND’s global alumni community, which has more than 260 clubs and is rated as one of the most responsive in the world.
Employer Touchpoints
Engage with corporate representatives through numerous on-campus events each year.
Tuition for the 2026-2027 MS in Digital Marketing program is $63,860.
Scholarships are available to all qualified candidates, regardless of citizenship. These are determined by the Admissions Committee at the same time your application is being evaluated. To apply for a scholarship, please complete the scholarship section within the application.
Scholarship decisions will be provided at the time of admission.
Digital marketing draws on many disciplines, and so does the Notre Dame MSDM. Whether your background is in business, communications, psychology, design, the liberal arts, engineering, or another field, we’re looking for students who are intellectually curious, creative, and analytical — and ready to put those strengths to work.
Your classmates bring diverse academic backgrounds, ambitions, and ways of thinking, creating conversations that sharpen your insights as much as your technical expertise.
39
Total Students
70%
Women in the Cohort
23
Average Age of Student
28
Unique Undergraduate Majors
3.56
Average GPA
31
Undergraduate Institutions Represented
“Since being accepted into the program, I’ve said that I’m enrolling to close the gap between my creative skill set and my strategic skill set. I want to be the guy who can read and analyze data, and then drive creative insights because of them.”
QIs the Notre Dame MSDM focused more on creativity or analytics?
A
Both equally. Successful digital marketers need creative instincts and analytical discipline. Notre Dame intentionally develops both so you’ll know how to create compelling ideas, evaluate their effectiveness, and continually improve them using data and emerging technologies.
QWill I learn AI in the Notre Dame MSDM?
A
Yes. AI and marketing analytics are integrated throughout the program as practical tools for understanding audiences, improving decision making, and increasing effectiveness. Just as importantly, you’ll explore when human judgment, creativity, and ethical leadership matter most.
QWhat kinds of careers can I pursue with the Notre Dame MSDM?
A
MSDM graduates pursue roles in brand management, digital strategy, marketing analytics, social media, consulting, consumer insights, growth marketing, and product marketing. These opportunities span industries including technology, consumer products, financial services, healthcare, retail, entertainment, sports, and professional services.
QWhat makes Notre Dame’s MSDM different from other top digital marketing master’s programs?
A
Many programs teach you how digital marketing works. Notre Dame also asks what digital marketing is for. You’ll graduate with advanced technical capabilities, but also with a deeper understanding of how marketing influences trust, culture, organizations, and society, and the responsibility that comes with that influence.
Experience Notre Dame
The best way to understand the Notre Dame MSDM is to experience it. Join us on campus or online to meet students, faculty, and admissions staff, ask questions, and discover more about what makes the program distinctive.
