Marketing Major

Ready to drive value for customers, clients, partners, and society by applying the latest marketing strategies and tactics across channels?

Grow the Good by Creating Real Value

Marketing majors learn how to combine creativity and analytical skills into innovative solutions that power a company’s marketing strategy. Your courses provide the knowledge and skills to understand consumer needs and product markets, communicate ideas effectively, examine the impact of new technologies on the customer decision journey, and build meaningful customer relationships using behavioral and analytical insights.

With a strong emphasis on experiential learning, analytics, and cutting-edge digital strategy, the marketing major prepares you for a challenging career in leading industries with an approach grounded in ethics and a commitment to making a difference in society.

Marketing Highlights

During your time at Notre Dame, you’ll have the opportunity to learn from a wide range of experiences: study abroad, internships and research, classes that emphasize experiential learning and the professional expertise our faculty members bring to the classroom.

Study Abroad

More than 87 percent of Notre Dame undergraduates study abroad. This experience is particularly formative for marketing majors interested in learning firsthand what drives marketing and consumer behavior in international markets. Choose from 50+ programs across more than 30 countries. No matter which destination you choose, you’ll return to campus with a deeper understanding of how the business you conduct throughout your career impacts the world at large.

Study Abroad at Notre Dame

An Ethical Approach

Yes, our rigorous curriculum will prepare you to solve complex marketing challenges. But more importantly, the solutions you devise to these challenges will be informed by a deep sense of ethics strengthened during your time at Notre Dame.

Once a Domer, Always a Domer

The strength, accessibility, and engagement of the Notre Dame alumni network are virtually unparalleled. The Notre Dame community will be your community—during and after your time on campus. Find Notre Dame alumni working in Marketing on LinkedIn.

Marketing Major Curriculum

Core Courses

All marketing majors will complete the following core requirements:

Consumer and Organizational Buyer Behavior
MARK 30100

An investigation of the decision-making process of consumer and organizational buyers. The course considers the social, cultural, psychological, and economic dimensions of behavior as they apply to the acquisition of goods and services.

Marketing Research
MARK 30120

A study of the application of scientific method to the definition and solution of marketing problems with attention to research design, sampling theory, methods of data collection and the use of statistical techniques in the data analysis.

Brand Management Track

The brand management track focuses on building brands and the related creation and deployment of effective marketing strategies.

Courses include:

Sports Marketing (MARK 30450)
Advertising Management (MARK 30500)
Business Markets & Sales (MARK 30600)
Building Great Brands (MARK 40400)
New Product Development (MARK 43700)

Digital Marketing Track

The digital marketing track focuses on customer engagement through digital channels.

Courses include:

Managing Digital Engagement (MARK 30440)
Social Media Strategy (MARK 30460)
Digital Marketing (MARK 30470)
Applied Digital Marketing (MARK 40470)

Marketing Analytics Track

The marketing analytics track applies quantitative analyses to marketing decisions.

Courses Include:

Marketing Analytics (MARK 30130)
Pricing Analytics (MARK 40150)
Customer Valuation Management (MARK 40450)

Course Options for Electives

Any combination of the following courses may be used to fulfill your 21 credit-hour requirement:

Advertising Management (MARK 30500)
Applied Digital Marketing (MARK 40470)
Building Great Brands (MARK 40400)
Business Markets & Sales (MARK 30600)
Contemporary Sales Management (MARK 30650)
Customer Valuation Management (MARK 40450)
Digital Marketing (MARK 30470)
Economic Sins (MARK 43100)
Managing Digital Engagement (MARK 30440)
Marketing Analytics (MARK 30130)
New Product Development (MARK 43700)
Pricing Analytics (MARK 40150)
Social Media Strategy (MARK 30460)
Sports Marketing (MARK 30450)

See Course Availability on ClassSearch

Marketing News and Stories

Illustration of a business man running up a line with a large hand holding up a connecting arrow so he doesn't fall

Awards

Solving the mentorship gap in emerging markets

A Notre Dame team is piloting an AI-driven mentor to bring affordable, on-demand business advice to entrepreneurs who lack access to traditional support.

Faculty in the Media

This company’s newspapers are ‘optimized for profit’ — for its hedge fund owner

Marketing's Vamsi Kanuri was featured in a McClatchy news story about the newspaper's sweeping layoffs and shift away from local reporting.

San.com

Illustration of an ai robot sitting on the handle of a magnifying glass, typing on a computer, as customer reviews go through the glass.

Consumer Behavior

Beyond the Stars: Mendoza Researchers Automate Granular Customer Sentiment Analysis

Mendoza researchers built a framework and an AI model that reads customer reviews the way people actually write them — teasing out what's good, what's bad, and why — without expensive manual labeling.

illustration of robot hands typing on a typewriter, with crumpled up paper balls of rejected text on either side.

Consumer Behavior

How does ChatGPT compare to copywriters?

Notre Dame marketing Professor Joe Redden makes the case for using AI to write advertising taglines.

Career Support

Learn to market yourself.

How you build your personal brand and market yourself to employers is becoming increasingly important. As a student at Notre Dame, you’ll have access to the resources of the ND Career Center, the guidance of your professors and peers, and opportunities to intern, serve and conduct research—all of which will help you prepare for a new career or further study in graduate school.

Nielsen
General Mills
Target
University of Notre Dame
IBM
Abercrombie & Fitch
J Gallo Winery
Lilly
Deloitte
8451º
Acquity Group
Epic
Starcom
AT&T
NielsenIQ
Procter & Gamble

Get Involved

When you’re not working with top-ranked marketing faculty in the classroom, you’ll have the chance to participate in one of the most distinctive campus experiences in the country.

Help market your residence hall’s signature event—all 32 halls have their own nickname, mascot, charity, and special event.
Join the Marketing Club or Retail Club
Serve through the Center for Social Concerns (more than 80 percent of undergrads serve)
Attend Football Saturdays and take part in a number of Notre Dame-specific traditions

Department Administration

The Notre Dame Department of Marketing administers the Marketing Major. The faculty also conduct cutting-edge research in the marketing field.

Learn about the Department of Marketing

Frank Germann

Professor; Department Chair of Marketing

Mitchell Olsen

Richard J. Huether Associate Teaching Professor of Marketing; Assistant Department Chair and Director of Undergraduate Studies in the Marketing Department

Morgan Leach

Administrative Assistant

Learn about the Department of Marketing

An undergraduate student with her bike beside the reflection pool outside the Hesburgh Library.

Explore the Undergraduate Business Program

Interested in the Marketing Major and ready to learn more about the undergraduate experience at Mendoza College of Business?

Undergraduate Curriculum Signature Experiences Undergraduate Advising