Frank Germann
- Professor; Department Chair of Marketing
- Marketing
Biography
Frank Germann is Professor of Marketing and Chair of the Marketing Department at the University of Notre Dame’s Mendoza College of Business. Before entering academia, he held several industry positions, including European Quality Manager at Hewlett-Packard in Spain and Regional Sales Manager at Johnson&Johnson in Switzerland.
He also serves as a Distinguished Visiting Professor of Marketing at the University of Tübingen in Germany. Previously, he served as a Visiting Professor at HEC Paris, as an Academic Advisor to McKinsey & Company's Datamatics team, and as an external researcher for the World Bank.
Professor Germann’s research interests are in the area of marketing strategy. More specifically, he is interested in how marketing actions (e.g., the use of marketing analytics), marketing personnel (e.g., marketing coaches), and marketing assets (e.g., brands) influence firm performance. His research has been published in leading marketing journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and the Journal of Retailing. His research has also been featured in the Harvard Business Review, by the Marketing Science Institute as part of the Institute's journal selections initiative, on NPR, Today (NBC), The Atlantic, CBC, and USA Today, among others.
Professor Germann has received teaching awards at Penn State (2011) and Notre Dame (2014, 2017, 2020, 2026), and some of his articles have won (e.g., 2021 AMA/Marketing Science Institute/H. Paul Root Award; 2020 Sheth Foundation / Journal of Marketing Award; 2013 Best Paper Award of the International Journal of Research in Marketing) or been finalists of (2015 and 2021 Shelby D. Hunt/Harold H. Maynard Award; 2015 Marketing Science Institute/H. Paul Root Award; 2016 William R. Davidson Award) prestigious research awards. He was selected as a 2017 Marketing Science Institute (MSI) Young Scholar, a 2023 MSI Scholar, and he won the 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research.
He serves as an Associate Editor of the Journal of Marketing and the Journal of Marketing Research and as an Area Editor of the Journal of the Academy of Marketing Science. He received a Best Reviewer award from the Journal of the Academy of Marketing Science in 2017, an Outstanding Reviewer award from the Journal of Marketing in 2018, and an Outstanding Area Editor Award from the Journal of the Academy of Marketing Science in 2024. He served on the American Marketing Association’s Academic Council from 2021 - 2024 and is co-author of the textbook “Marketing Analytics: Based on First Principles” (Bloomsbury Publishing).
He also serves as a Distinguished Visiting Professor of Marketing at the University of Tübingen in Germany. Previously, he served as a Visiting Professor at HEC Paris, as an Academic Advisor to McKinsey & Company's Datamatics team, and as an external researcher for the World Bank.
Professor Germann’s research interests are in the area of marketing strategy. More specifically, he is interested in how marketing actions (e.g., the use of marketing analytics), marketing personnel (e.g., marketing coaches), and marketing assets (e.g., brands) influence firm performance. His research has been published in leading marketing journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and the Journal of Retailing. His research has also been featured in the Harvard Business Review, by the Marketing Science Institute as part of the Institute's journal selections initiative, on NPR, Today (NBC), The Atlantic, CBC, and USA Today, among others.
Professor Germann has received teaching awards at Penn State (2011) and Notre Dame (2014, 2017, 2020, 2026), and some of his articles have won (e.g., 2021 AMA/Marketing Science Institute/H. Paul Root Award; 2020 Sheth Foundation / Journal of Marketing Award; 2013 Best Paper Award of the International Journal of Research in Marketing) or been finalists of (2015 and 2021 Shelby D. Hunt/Harold H. Maynard Award; 2015 Marketing Science Institute/H. Paul Root Award; 2016 William R. Davidson Award) prestigious research awards. He was selected as a 2017 Marketing Science Institute (MSI) Young Scholar, a 2023 MSI Scholar, and he won the 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research.
He serves as an Associate Editor of the Journal of Marketing and the Journal of Marketing Research and as an Area Editor of the Journal of the Academy of Marketing Science. He received a Best Reviewer award from the Journal of the Academy of Marketing Science in 2017, an Outstanding Reviewer award from the Journal of Marketing in 2018, and an Outstanding Area Editor Award from the Journal of the Academy of Marketing Science in 2024. He served on the American Marketing Association’s Academic Council from 2021 - 2024 and is co-author of the textbook “Marketing Analytics: Based on First Principles” (Bloomsbury Publishing).
Related News & Stories
Consumer Behavior
Turn privacy regulation into a competitive advantage
Marketing professor Frank Germann co-authored an article in Harvard Business Review about research into how privacy regulation impacts company regulation.
Harvard Business Review
Awards
Solving the mentorship gap in emerging markets
A Notre Dame team is piloting an AI-driven mentor to bring affordable, on-demand business advice to entrepreneurs who lack access to traditional support.
Features
Head, Heart & Hands
At Mendoza, a different kind of business research is blossoming that bridges the gap between scholars and practitioners to create benefits for society.