Do Retailers Get Blamed When Manufacturer Brands Fail? Measurement of Multi-Loci Attributions and Spillover EffectsFrank GermannRonald HessMargaret MeloyReview of Marketing Research182026
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand AdvertisingFrank GermannAaron GarveyJournal of Advertising5142026
Privacy Trade-Offs in International MarketsNatalie ChisamJordan MoffettFrank GermannRobert PalmatierJournal of International Business Studies572026
Beyond the 4 Ps: How Marketing Can Influence Strategy in a Changing LandscapeFrank GermannNIM - Marketing Intelligence Review1722025
Getting the Board on Board: Marketing Department Power and Board InterlocksPeter EbbesFrank GermannRajdeep GrewalJournal of Marketing Research2025
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female MentorsFrank GermannStephen AndersonPradeep ChintaguntaNaufel VilcassimMarketing Science2024
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred NormativityJohn CostelloAaron GarveyFrank GermannJames WilkieJournal of Marketing Research2024
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred NormativityJohn CostelloAaron GarveyFrank GermannJames WilkieJournal of Marketing Research2024
A Taxonomy of Marketing OrganizationsLeigh McAlisterFrank GermannNatalie ChisamPete HayesAdriana LynchBill StewartJournal of the Academy of Marketing Science2023
Marketing Analytics: Based on First PrinciplesRobert PalmatierJ. PetersenFrank GermannBloomsbury Academic2022