Marketing Department
Mendoza’s marketing faculty advance scholarship at the intersection of consumer behavior, marketing strategy, digital markets and analytics. Their work combines behavioral and quantitative approaches to address questions for consumers, organizations and society. Their research appears in the field’s leading journals and helps shape scholarly conversations across the discipline.
Acumen in Marketing
Explore recent stories that showcase how faculty scholarship is advancing the field, informing business practice and bringing new perspective to the forces influencing consumers, markets and organizations.
Consumer Behavior
Banks that identify fraudsters increase loyalty, retain more defrauded customers than others who never were compromised
Research by marketing professor Vamsi Kanuri found that if a bank can’t tell a customer who was responsible for a fraudulent transaction, that customer loses trust.
Faculty in the Media
This company’s newspapers are ‘optimized for profit’ — for its hedge fund owner
Marketing's Vamsi Kanuri was featured in a McClatchy news story about the newspaper's sweeping layoffs and shift away from local reporting.
San.com
Consumer Behavior
Beyond the Stars: Mendoza Researchers Automate Granular Customer Sentiment Analysis
Mendoza researchers built a framework and an AI model that reads customer reviews the way people actually write them — teasing out what's good, what's bad, and why — without expensive manual labeling.
Consumer Behavior
How does ChatGPT compare to copywriters?
Notre Dame marketing Professor Joe Redden makes the case for using AI to write advertising taglines.
Research that Grows the Good
Thought Leadership
Mendoza’s marketing faculty are leading voices in the discipline, driving how scholars and practitioners understand consumers, markets and the evolving role of marketing in business and society. Through influential research, editorial leadership and engagement with emerging issues, they help set the agenda for the field and advance its most important conversations.
Published Research
Explore the latest publications in top academic journals from marketing faculty.
Lectures and Conferences
Accountancy Seminar: Daniel Wangerin, University of Wisconsin
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- 160 Mendoza College of Business
EMBA Spotlight: Alumni & Student Panel
Join us for a virtual Executive MBA Student Panel, where you’ll gain exclusive insights from Notre Dame EMBA students as well as alumni as they share their perspectives and experiences. Get answers to your questions about work-life balance, cohort community & culture, curriculum, career opportunities, and more.
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Leadership
Frank Germann
- Professor; Department Chair of Marketing
Mitchell Olsen
- Richard J. Huether Associate Teaching Professor of Marketing; Assistant Department Chair and Director of Undergraduate Studies in the Marketing Department
Kevin Hartman
- Associate Teaching Professor; Academic Director of the Masters of Science in Digital Marketing
Vamsi Kanuri
- Viola D. Hank Associate Professor of Marketing; Concurrent Associate Professor IT, Analytics, and Operations; Faculty Director of the Mendoza Research Honors Program
Academic Programs
M.S. in Digital Marketing (MSDM)
Learn the latest skills and insights to lead in this dynamic field. Prepare for roles in digital marketing or social media management, marketing analytics, and more.
Develop the analytical thinking, strategic ability, and creativity needed to understand the consumer experience, pricing, and decision-making in today’s markets.
Explore More Research
Acumen is a monthly newsletter sharing the work and thought leadership of Notre Dame business faculty, highlighting research that shapes industries, informs policy and advances knowledge across business disciplines