John Weber
- Professor Emeritus
- Marketing
Biography
John A. Weber (Ph.D., University of Wisconsin, 1970) is Associate Professor of Marketing at the University of Notre Dame, where he has been teaching International Business and Marketing to undergraduates, MBAs, and Executive MBAs for the past forty years. He has also been a visiting professor at the Graduate Schools of Business at New York University, Boston University, and the University of Michigan. He has published over sixty articles, monographs, books, and computers programs - with works appearing in a wide variety of journals, including California Management Review, Journal of Finance, Academy of Management Journal, and Harvard Business Review, among many others. He has worked with a large number of multinational firms, including more than thirty Fortune 500 companies, helping them to sort out global marketing challenges. His corporate growth planning models and tools are summarized in his book, Growth Opportunity Analysis, in his Path Marketing Analysis and Strategic Market Segmentation computer programs, and in widely re-published articles. Professor Weber has lived and worked in Latin America and Europe as well as the United States. He has been a member of the steering committee of the U.S. Government's Fowler-McCracken Commission on Corporations and World Hunger, has served on panels and task forces of the U.S. Chamber of Commerce in Washington, and regularly makes presentations at professional meetings such as those of the Academy of International Business, the Institute of Management Science, and the American Marketing Association.