Zhiqi Zhang

Zhiqi Zhang is an Assistant Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. She received her Ph.D. in Supply Chain, Operations, and Technology from Washington University in St. Louis. Her research focuses on digital platforms and data-driven decision-making, using methods from machine learning, causal inference, field experimentation, and structural modeling. Her current projects examine personalized policy learning, large-scale digital experimentation, recommendation systems, retail experimentation, and the privacy implications of AI agents. Her work has appeared in Management Science and at the International Conference on Machine Learning (ICML).