Annual breakfast series to focus on nonprofit marketing

The 2019 Nonprofit Breakfast Series, an annual educational series for nonprofit professionals, will kick off Feb. 19 (Tuesday) at the University of Notre Dame with a focus on nonprofit marketing. Organized by the Office of Public Affairs and the Mendoza College of Business, the series will introduce nonprofit professionals to marketing concepts and strategies typically thought to apply only to for-profit businesses, with topics ranging from branding and brand protection to message control, market segmentation and consumer input. Sessions will take place from 7 to 9:30 a.m. in Jordan Auditorium, Mendoza College of Business, on separate Tuesdays in February, March, April and May. Registration is $100 per person and includes a hot breakfast. The schedule is as follows:

• Feb. 19: “Communications/Marketing in the Nonprofit Sector,” featuring Joe Urbany, professor of marketing at Notre Dame.
• March 19: “Understanding and Harnessing Your Organization’s True Value Proposition,” featuring Peter Ashley, director of communications for the Hospice Foundation and president of Lime Street Communications.
• April 16: “Social Marketing,” featuring Liz Harter, social media program manager in the Office of Public Affairs and Communications at Notre Dame.
• May 14: “Marketing Strategies on a Limited Budget,” featuring a panel discussion with marketing professionals moderated by Scott Tingwald, managing director of marketing communications in the Office of Public Affairs and Marketing at Notre Dame.

To register for the series, visit http://publicaffairs.nd.edu/programs/2018-nonprofit-breakfast-series/. Contact: Erin Blasko, assistant director of media relations, 574-631-4127, eblasko@nd.edu