Four new minors intended to expand access to business education

To broaden the access to undergraduate business education at the University of Notre Dame, the leadership of the Mendoza College of Business is launching four new minors for the 2019-2020 academic year. Two are intended for non-business majors and two can be taken by any Notre Dame undergraduate, including business majors. The four 15-credit-hour minors, open to students graduating in the class of 2021 and subsequent years, include: Accountancy: For students who desire a significant exposure to the language of business, the minor develops the accounting analytical skills to enhance careers in a wide variety of industries. In addition to three foundational accountancy courses, students can choose two courses from among five covering accounting measurement and disclosure (advanced), data analytics, strategic cost management, audit and assurance service, and federal taxation. Digital Marketing: Offered to non-Mendoza students, the minor presents fundamental marketing concepts as well as courses specific to digital marketing. Students will learn to assess customer needs, build social media strategies, manage online and mobile customer engagement, and track and measure key metrics. As part of the coursework, they also will earn platform certifications, including Hootsuite’s social marketing and advanced social advertising. Innovation and Entrepreneurship: The minor is open to all Notre Dame undergraduate students as a collaborative effort between Mendoza and the IDEA Center, Notre Dame’s hub for all commercialization and entrepreneurial activities. It’s intended for students who are interested in innovation and entrepreneurship as a mindset, not just those with ideas for a startup. It offers core business courses, electives taught across campus that are relevant to the student’s area of entrepreneurial focus, and a capstone project focused on creating a viable, sustainable startup. Real Estate: Administered through Mendoza’s Finance Department in collaboration with Notre Dame’s Fitzgerald Institute for Real Estate, the minor is open to all Notre Dame undergraduate students. Integrating multiple areas of study including business, architecture, engineering, economics and the social sciences, it will cover the basic principles and practices of real estate, including an introduction to land-use patterns and regulation, real estate finance, valuation, law, brokerage and transfers, urban economics and development. The Mendoza College of Business, currently ranked No. 5 on the most recent Poets & Quants’ “Best Undergraduate Business Schools” list, has six majors in its undergraduate program —accountancy, finance, IT management, business analytics, management consulting and marketing. Mendoza is a premier Catholic business school that fosters academic excellence while promoting business as a force for good in society. A leader in values-based education, the College offers innovative coursework that integrates real-life case studies, a faculty renowned for teaching and research, international study opportunities, and interactions with some of the foremost business thought leaders. For more information about the Mendoza College of Business, visit Mendoza.nd.edu.