How NBA coaches are approaching their new challenge capabilities

Dual MBA/Master of Science in Business Analytics student Peter Zanca's NBA Hackathon win was cited in an article for Forbes about the use of data analytics to help coaches find the best way to navigate new challenge rules.

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Reimagining Dementia Care

At the 2026 Shamrock Series, scholars from the Human-centered Analytics Lab demonstrated how in-person facilitators combined with social robots using generative AI can deliver personalized reminiscence therapy for memory care patients.

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