Mendoza Website Takes Top Honors

The Mendoza College of Business's website has been recognized with the Best University Website award by the Web Marketing Association, excelling in six out of seven judged categories. The redesign, led by the marketing and web teams in collaboration with Boston-based Corey McPherson Nash, emphasizes innovative content and interactivity, showcasing the stories of faculty and students while featuring a diverse array of multimedia. The competition included over 2,000 entries from 45 countries, with Mendoza outperforming notable institutions like Villanova University and UCLA's Anderson School of Management.

Published

In August, the Mendoza College of Business received the Best University Website award in the Web Marketing Association annual competition. The site (business.nd.edu) was judged on seven criteria and earned high marks in six categories, including content, innovation and interactivity.

The website redesign was spearheaded by members of the internal Marketing and Web, Communications, and Web IT teams who worked with Boston-based design firm Corey McPherson Nash.

"One goal was to bring the ideas of our faculty and students to the forefront," says Mendoza Marketing Director Bill Gangluff. "Our front page features 12 unique stories that bring the Mendoza Ask More of Business™ positioning to life."

A faculty commentary, an extensive video gallery, and robust program and news sections add depth and currency to the site.

The Web Marketing Association reviewed more than 2,000 sites from 45 countries in 96 industry categories during this year's competition. Runners-up in the university category included Villanova University and the Anderson School of Management at UCLA.

Mendoza News
Type
Magazine
Magazine Issue
Winter 2011

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