Tailgate Parties Are a ‘Powerful Impulse’ and a Microcosm of Society

This Wired article features research by marketing professors John Sherry and Tonya Bradford which examines the complex rituals and meanings involved in football tailgates.

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Ahmed Abbasi talks about the robot in a little football jersey standing in front of him while Ken Kelley stands off to the side.

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Reimagining Dementia Care

At the 2026 Shamrock Series, scholars from the Human-centered Analytics Lab demonstrated how in-person facilitators combined with social robots using generative AI can deliver personalized reminiscence therapy for memory care patients.

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