Tailgating isn't just a party, research shows

This Associated Press article features research by marketing professors John Sherry and Tonya Bradford on how tailgating is a community building exercise.

Published

Related News & Stories

Ahmed Abbasi talks about the robot in a little football jersey standing in front of him while Ken Kelley stands off to the side.

Analytics & Technology

Reimagining Dementia Care

At the 2026 Shamrock Series, scholars from the Human-centered Analytics Lab demonstrated how in-person facilitators combined with social robots using generative AI can deliver personalized reminiscence therapy for memory care patients.

All News & Stories