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Beth Doyle, a Mendoza alum, is at the forefront of transforming the advertising industry as the associate director of innovations for Vivaki, part of Publicis Groupe. Recognized as a "rising star" by Mediaweek, Doyle is pioneering new technologies like addressable TV, which personalizes commercials based on viewer behavior. With her background and recent MBA from DePaul University, she is advocating for innovative advertising solutions that cater to changing consumer habits in a landscape where traditional commercials are often skipped or avoided.
First Person
Angela Smith Cobb reflects on her life-changing experience during the September 11 attacks, which drove her to pursue meaningful work in diversity and outreach throughout her career. With roles ranging from chief diversity officer at Teach for America to her current position leading the New Options Project at Return on Inspiration Labs, she focuses on connecting unemployed young adults to career opportunities. Balancing a busy family life with her professional ambitions, Smith Cobb is passionate about ensuring her children have the same opportunities she has cherished.
Mendoza News
In over two decades at the College of Business, Assistant Dean Sam Gaglio has become a pivotal figure, tackling challenges big and small with enthusiasm and care. From managing a flooded building in his first week to transforming the Office of Undergraduate Advising, Gaglio has consistently prioritized student development and mentorship. His approach emphasizes the importance of providing options rather than simple refusals, ensuring students feel empowered in their academic journeys. Though he initially planned to retire this year, his commitment to the community and its students remains steadfast.
Mendoza News
The MBA program emphasizes social, ethical, and environmental issues through its core and elective courses, showcasing a strong commitment to sustainability and community engagement. With a top ranking in student satisfaction and notable achievements in both undergraduate entrepreneurial programs and faculty research, the school continues to foster a robust learning environment. Additionally, numerous initiatives, including the McCloskey Business Plan Competition and the Foresight in Business & Society course, further enhance practical learning opportunities for students.
Alumni Community
As commencement season approaches, reflections from College of Business valedictorians and MBA Association presidents offer valuable insights to the Class of 2011. George V. Cleveland emphasizes the importance of staying connected to the Notre Dame family and building upon the community's traditions. Mark Holloway encourages graduates to pursue their passions with a spirit of service and excellence, while Nicholas Giampietro underscores the significance of integrity and faith in navigating life's journey. Each message resonates with a commitment to both personal achievement and community impact.
Mendoza News
A creative approach to nursing home transport has emerged, thanks to employees of Volunteers of America who reimagined how seniors are welcomed into care. Rather than using standard ambulances, they proposed a white stretch limousine, symbolizing new beginnings rather than endings. This idea is one of many that arose from a leadership education program at Mendoza College of Business, which is set to host the Catholic Leadership Program this summer, providing essential training for nonprofit leaders in various organizational and social issues unique to Catholic communities. Participants will gain valuable insights into topics like finance, governance, and population-specific needs while benefiting from a subsidized
Class Notes
Several alumni from the Class of 2010 have achieved notable accomplishments, including John "Jeb" Brovsky and Steven Perry, both recognized as National Soccer Coaches Association of America Scholar All-Americans. Tasha Green Cruzat steps into a leadership role as COO at the Illinois Department of Central Management Services, while Clint Buck takes on the position of director of academic financial operations at Abilene Christian University. The Class of 2009 also shines, with Mike Anello organizing a successful fundraising event in Boston to support children's cancer research, alongside Maureen Borbely's work at IBM and Nicole Brown
Mendoza News
Coca-Cola and Alcoa are showcasing their commitment to social responsibility through initiatives that support local communities. At a recent conference at Mendoza College of Business, there was discussion on how these companies, along with others like Microsoft and Nestlé, are aligning their business practices with the United Nations Global Compact's principles. Coca-Cola is working with Haitian mango farmers to improve production for its Odwalla smoothies, while Alcoa is investing in community development in the Amazon rainforest, providing essential services and economic opportunities to local residents.
Mendoza News
John Sherry shares an amusing yet insightful story from his MBA-level Qualitative Marketing Research class, where students were encouraged to interview dogs to understand pet-owner dynamics better. This lighthearted approach revealed that owners often project their thoughts onto their pets, offering a fresh perspective on the relationships people have with their animals. Through memorable anecdotes and examples from major brands, Sherry illustrates how qualitative research uncovers hidden consumer insights that can significantly influence product design and marketing strategies.
Web Exclusive
Latin American countries have stabilized considerably, and with lower debt levels, they are poised for growth. Nenad Pacek, an expert on emerging markets, emphasizes that while traditional economic powers face stagnation, countries like Brazil and South Korea will drive global growth in the coming years. During a talk at Notre Dame, he outlined key economic shifts and provided strategies for navigating business opportunities in regions like Asia and Latin America.