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Faculty Research
Marketing professor Yixing Chen’s paper about improving cancer outreach effectiveness through marketing has been recognized among the Financial Times’ Responsible Business Education Award winners for 2022.
Awards
Mendoza College of Business marketing professor Yixing Chen and his coauthors were recognized for their study on how marketing can help fight cancer by Financial Times. The Financial Times' Responsible Business Education Awards show that a positive social impact can be made by business school academics, through their research.
Consumer Behavior
A new study by Mendoza College of Business' Joonhyuk Yang, assistant professor of marketing, documents the role of advertising to help explain satellite operators’ continued success.
Faculty Research
The findings of accountancy professor Hal White and his co-authors' research on the impact of the JOBS Act on both firm behavior and market performance challenges one of the central tenets of economics.
Faculty Research
Mandatory SEC disclosures about the reasons behind auditor firings are useless for assessing whether restatement trouble lies ahead for the company, according to new research from the University of Notre Dame accountancy professor Jeffrey Burks.
Consumer Behavior
Assistant professor of marketing Mitch Olsen's research focuses on using a market segmentation approach to overcome COVID-19 vaccine hesitancy.
Consumer Behavior
Research from Mendoza College of Business marketing professor Frank Germann shows consumers often point the finger at more than one external party for product failures, at times bringing retailers under scrutiny rather than just the manufacturers
Analytics & Technology
A study by Ahmed Abbasi, the Academic Director of the Ph.D. Program in Analytics, and his co-researchers found that consumers take very different paths, using different online channels, depending on customer intent and the type of purchase they are making.
Faculty Research
A study by Notre Dame management professors Brittany Solomon and Cindy Muir (Zapata) and law professor Matthew Hall shows when and why bias suppression is so challenging to sustain from one decision to the next.
Analytics & Technology
Nicholas Berente, the Viola D. Hank Associate Professor, and Kaitlin Wowak, associate professor of information technology, analytics and operations studied the role of behavioral inertia and how it impacts the quality of service in a call center.