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Faculty in the Media
Forbes covered research by Jessica Watkins that revealed companies are more likely to issue unrelated press releases on the same day SEC filings convey negative news.
Faculty in the Media
A study by John Busenbark, assistant professor of management and organization at the Mendoza College of Business, found directors often leave when an incoming CEO has opposing political views.
Faculty in the Media
“Higher-performing CEOs earn more, are dismissed less and receive more CEO media awards,” says Timothy Hubbard, assistant professor of strategic management at Notre Dame’s Mendoza College of Business, who conducted the study with Graziadio Business School's Cole Short.
Consumer Behavior
Study Finds covered research by marketing professor John Costello which found that consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick.
Consumer Behavior
“Consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick, leading them to view the brand as less sincere,” lead researcher and marketing professor John Costello said in a Fast Company article about the study.
Faculty in the Media
German news outlet Pressetext covered research by University of Notre Dame researcher John Costello which found consumers are skeptical of brands with unusual spellings.
Faculty in the Media
Management professor Jim O'Rourke was quoted in a Wall Street Journal piece about safety violations by USPS contractors.
Faculty in the Media
Fortune covered new research by management professor John Busenbark that showed board members likely won't stick around when a new CEO with differing political views is hired.
Faculty in the Media
In her talk, ND TEC director Kirsten Martin argued that the massive amounts of data gathered by online platforms combined with how people vary in their vulnerabilities exacerbate privacy issues to a degree not seen in the offline world.
Faculty in the Media
Management professor John Busenbark was featured on the Apple podcast Meikles & Dimes.