Showing 2120 of 4726 articles
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CHICKEN & SPICE
George Felix, a 2002 Mendoza graduate, played a pivotal role in revitalizing Old Spice's brand identity as an assistant brand manager at Procter & Gamble. Tasked with making the 80-year-old brand appealing, Felix shifted the advertising strategy to target women who often buy body wash for men while overseeing the creation of the viral campaign "The Man Your Man Could Smell Like." His innovative approach not only brought Old Spice back into pop culture conversation but also significantly boosted sales and brand perception.
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CLASS NOTES
Recent updates from alumni highlight significant career advancements and accolades. Patrick Heenan and his wife have settled in Tennessee, while John Behrmann has retired from commercial banking after four decades. Notably, Cindy Parseghian received the 2017 Sorin Award for her service to the Notre Dame community, and Greg Geisler earned the 2017 Montgomery-Warschauer Award for his contribution to financial planning. Other notable achievements include John Latta's new role at Idaho First Bank and David Russo's appointment as CFO at Black Box Corporation.
Editor's Letter
Editor's Letter: MOVING WALLS
Change at Notre Dame is illustrated through the $400 million Crossroads Project, expanding Notre Dame Stadium and adding diverse new spaces while preserving key traditions like the iconic staircase to the field. The redesign of Mendoza Business magazine mirrors this concept, modernizing its look while maintaining its core mission of connecting the College community with engaging stories. Feedback from alumni, students, and faculty has driven this transformation, with a focus on highlighting personal narratives that resonate with readers.
Vita
FACULTY IN THE NEWS
Recent insights from Mendoza faculty cover a range of topics, from the financial benefits of health information exchanges to the complexities of social dynamics in tailgating. Experts discuss Amazon's expansion strategies, the implications of the Equifax data breach, and the struggles of students tackling challenging classes. The collection also touches on corporate ethics in the tech industry, enhancing interactions with difficult colleagues, and shifts in global trade dynamics. Each piece provides a unique perspective on current issues impacting business and society.
Vita
HEAVY LIES THE CROWN
revealed that many CEOs grapple with significant anxiety, despite their outward confidence. Professor Viva Bartkus and her colleagues explored how this anxiety influences their decision-making processes, finding that behind the facade of corporate leadership lies a diverse range of personalities and coping methods. The research underscores the pressures faced by top executives and offers important insights into the complexities of their roles.
Vita
HIGH FINANCE
Greg Kaniecki's experience on a high ropes course during a retreat for the inaugural Investment Management Leadership Program (IMLP) exemplifies the program's commitment to teaching leadership through hands-on challenges. Selected among 128 applicants, Kaniecki and his peers will benefit from mentoring, internships, and courses designed by the Notre Dame Institute for Global Investing (NDIGI) to enhance their finance education. NDIGI, established in 2015, continues to innovate with programs focused on ethical finance and increasing diversity in the industry, laying a strong foundation for the future leaders of finance.
Vita
HOW TO MAKE ENVIRONMENTALISM MACHO
New research indicates that the stereotype linking green living to femininity might be contributing to a gender gap in environmental concern and behavior. Mendoza Marketing Assistant Professor James Wilkie and his team conducted studies revealing that both men and women associate eco-friendly products with femininity, which may discourage male consumers from purchasing them. Wilkie suggests that by packaging these products in a way that appeals more to men, marketers could potentially reduce this gender bias and encourage greater participation in sustainable practices.
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IF I RULED THE WORLD
Messages for the new video board in Notre Dame Stadium aim to inspire and connect the student body to their Honor Code and responsibilities. Brian Levey emphasizes the importance of student involvement, suggesting a collaborative video of diverse students affirming their commitment. Eleanor Powell's quote reminds students to use their talents to create positive change, while Benet Bartell reflects on the necessity of adaptability in life planning. Stephen Hayes encourages a deeper understanding of faith and actions, urging a holistic view of scriptural texts. Each message seeks to foster community, personal growth, and social responsibility.
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IN MEMORIAM
In remembrance of several alumni who have recently passed away, this piece commemorates their diverse lives and contributions. Andrew Patrick Leach, a passionate athlete and investment consultant, left a legacy of fitness; Richard Paul Bartsch and Anthony ‘Tony' Rocco, both from the class of 1956, are remembered for their family and community ties. John Raub's unique journey from priesthood to a life of authorship and Bob Tonti's success in custom home building highlight their varied paths. Their memories continue to resonate within the Notre Dame community.
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LOOKING OUT FOR THE SMALL INVESTOR
Javier Valverde is dedicated to tackling income inequality through his fintech platform, Capital Pro, which aims to make wealth-building tools more accessible. His personal experiences in Dublin at a young age opened his eyes to financial struggles faced by many, fueling his ambition to help individuals manage their finances better. The platform offers tailored savings and investment advice, making financial services available to small investors who traditionally lack access to personal financial advisors. Valverde's journey, supported by mentors and innovative technology, has positioned his startup to engage with investment communities, particularly in Latin America.