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The Story of Vennli: When Innovation Meets Opportunity
Visit the fifth floor of the Citizens Bank and Trust building in downtown South Bend to discover Vennli, a marketing company rooted in a unique model developed from a simple exercise by Notre Dame Professor Joe Urbany. Utilizing a Venn diagram to analyze the intersection of offerings from companies, competitors, and customer needs, Vennli helps businesses identify growth opportunities by grounding strategic decisions in direct customer feedback. With over 800 growth strategy projects under its belt, Vennli has proven effective in prompting significant fundraising increases and successful acquisitions.
College News
Two Weeks in America
Three graduate students from China share their humorous encounters with American culture during a two-week program at Notre Dame's Mendoza College of Business. The group, visiting from Tsinghua University PBC School of Finance, engaged in classes about U.S. business practices while also experiencing aspects of student life. They compared the entrepreneurial environments in the U.S. and China, reflecting on their country's economic rise and the complexities of bilateral partnerships.
Profiles
Up on the Rooftop
Gotham Greens thrives on a rooftop in Gowanus, Brooklyn, where a greenhouse flourishes amidst the city's industrial landscape. With a consistent output of fresh produce, Eric Haley, the co-founder, highlights the growing demand for locally sourced food in urban areas, noting that they have been sold out since opening in 2013. The operation not only serves Whole Foods but also meets the appetites of consumers across all five boroughs, showcasing a successful model of urban farming integrated into a supermarket setting.
Profiles
Wickedly Talented
A campus photo shoot captures Elizabeth Curtin (ACCT '15) in an emerald gown, showcasing her talent as she performs "Witch's Lament" from Into the Woods. Balancing her love for music and accounting, Curtin navigates a challenging schedule filled with voice lessons, complex coursework, and demanding stage roles in productions like Sweeney Todd and Candide. With her dual focus, she prepares for a future where her artistic passions and business acumen can thrive together.
Faculty in the Media
Advisers Using ‘Active Share’ Hear From Critics
Concept first popularized in 2009 to identify active managers who were really ‘closet indexers.' Wall Street Journal quotes finance Professor Martijn Cremers.
Faculty in the Media
WORKING POOR: Forty percent of people struggling to make ends meet
Surviving at the federal poverty level is impossible, Mendoza marketing Professor Georges Enderle tells WSBT-TV.
Faculty in the Media
Brewers name hometown hero Craig Counsell as new manager
A 1992 Mendoza accountancy graduate, Counsell was born in South Bend and played baseball for the Irish.
Faculty in the Media
McDonald's CEO turnaround plan's missing link: customers
Reuters quotes finance Professional Specialist Jerry Langley, who is confident new McDonald's CEO can turn the ship.
Main
In five trades: Start with chopsticks, end up in Martha’s Vineyard?
The students in Rev. Eric Zimmer’s Executive MBA Negotiation class were given a simple assignment: Start with a pair of cheap ornamental chopsticks, and see what you can get for them in five trades. Zimmer, S.J., an associate adjunct professor of management at the University of Notre Dame’s Mendoza College of Business, organized the students into teams and made the exercise a competition. So how did they do? Here’s a short list of what they traded up for:…
Faculty in the Media
Iran opening beckons Peugeot to BAT as Western brands entice
Bloomberg Business interviews finance associate teaching professor Gianna Bern about international brands entering Iran's marketplace.