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Companies can greatly benefit from fostering online communities that encourage customer engagement. Research by Notre Dame's Constance Porter highlights successful examples like Starbucks' "My Starbucks Idea," where direct communication between employees and customers led to innovative product developments. By embracing customer feedback and actively involving them in the brand's journey, companies can transform casual consumers into enthusiastic brand ambassadors, enhancing loyalty and overall success.
Mendoza News
New research from Notre Dame finance professors Zhi Da and Pengjie Gao reveals that Google search data can be a powerful tool for predicting the behavior of retail investors. Their study indicates that spikes in search interest for specific stocks often correlate with short-term price increases, particularly for initial public offerings (IPOs), which can see an approximate 6 percent rise on their first trading day. By analyzing Google's Search Volume Index, the researchers aim to provide insights into market sentiment and the stocks that are capturing individual investors' attention.
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Notre Dame MBA students achieved significant success this fall, clinching top prizes in two prestigious case competitions. The team won the inaugural Fuqua Finance Case Competition with a creative solution for a distressed satellite telecommunications firm, while an all-female team triumphed at the National Association of Women MBAs competition, outpacing teams from notable universities such as Chicago and Texas at Dallas.
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John Leahey from Chicago won the grand prize in the Notre Dame MBA Mini Deep-Dive Challenge for his innovative proposal on a Microsoft give-back plan supporting community service organizations. As part of the award, he will receive a $25,000 fellowship for tuition after enrolling in the Notre Dame MBA program. The competition, which attracted over 925 participants, involved creating marketing strategies to boost engagement between Microsoft stores and their local communities, with notable ideas from second and third-place winners Sarah Barkow and Kathryn McGeough.
Retirement can bring unexpected changes for CEOs, from shifting relationships to new lifestyle adjustments. Former executives share essential advice, such as researching opportunities before leaving, not rushing to relocate, and being mindful of family dynamics. They emphasize the importance of values, the potential pitfalls of wealth, and the need to prioritize personal health and relationships while navigating this significant life transition.
Accountancy experts are rethinking how to assess risk and uncertainty in financial reporting, inspired by insights from unexpected fields. During a conference, U.S. Army Major Hugh Jones shared how biometric systems in conflict zones help identify individuals, a far cry from the opaque practices that contributed to the 2008 financial crisis. With many lending practices hidden from accountants, calls for greater transparency have emerged, urging the profession to better quantify risks and uncertainties in order to inform investors and managers.
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Finance Professor Jeff Bergstrand doesn’t expect a big reaction to the credit downgrade of major European countries because the markets had anticipated the change.
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The 2012 Ten Years Hence Speaker Series examines the concept of social innovation in a variety of areas.
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Leo Burke, director of Integral Leadership Programs, describes the Global Commons Initiative in this article published in the Winter 2012 edition of Notre Dame Magazine.
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The research of finance professors Sophie Shive and Hayong Yun was cited in The Wall Street Journal’s “Overheard” column.