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Faculty in the Media
New York Times article centers around research by accountancy professor James Seida.
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Larry Katzen, former managing partner at Arthur Andersen, discussed the accounting firm's collapse as part of Ethics Week at the Mendoza College of Business.
Faculty in the Media
Yes, drafting a celeb to endorse a product can pay off, says Mendoza marketing professor Frank Germann.
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Junior Cassidy McDonald to go on assignment with Pulitzer Prize winning journalist Nicholas Kristof.
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Junior Cassidy McDonald of Madison, Wisconsin, is this year’s winner of NYT Pulitzer Prize-winning writer Nicholas Kristof’s annual “Win A Trip with Nick” contest. She will spend the summer traveling with Kristof to a developing country to raise awareness of neglected global issues.
Faculty in the Media
The cost of reaching 1,000 people is about $50, explains Frank Germann, assistant professor of marketing.
Faculty in the Media
Plunging oil prices mean layoffs, restructurings and consolidation, Mendoza College global energy expert Gianna Bern tells the Associated Press.
Faculty in the Media
Management professor James O'Rourke IV weighs in on MetLife's decision on whether to keep Snoopy and the Peanuts as the company plans to sell, spin off or divest to investors in a public offering.
Faculty in the Media
And coupling donations with volunteer opportunities enhances the effect.
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As part of the celebration of Pope Francis’ encyclical on the environment Laudato Si’, the University of Notre Dame is hosting a two-day conference…