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Mendoza
Tough financial times call for innovation when it comes to product strategy. At the same time, economic uncertainty means consumers are more likely to hold to familiar brands. Carol Phillips, adjunct marketing instructor, advises companies how to balance
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William L. Wilkie was awarded the Lifetime Achievement Award in recognition of his outstanding contributions in the field of marketing and society, public policy and marketing ethics. Wilkie is among the most-cited authors in the field of marketing.
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Leaders in industry, design, real estate and teaching are among those honored for contributions to the Executive Education program.
Mendoza
May 2009, South Bend Tribune, mentions Gigot Center and quotes Pat Barry, Senior Director of the Gigot Center.
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A plan for fast-casual dining and a plan to distribute sanitary products in developing nations took top honors in Mendoza competition.
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Carl Ackermann won Mendoza’s undergraduate teaching award for 2008-2009, an award given by the graduating class. He teaches finance.