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Consumer Behavior
Ad Week covered research by Marketing professor John Costello which found that naming brands with an unusual spelling can backfire with consumers and impact sales negatively.
Faculty Research
Casher Belinda, assistant professor for management at the Mendoza College of Business, discusses a new study that shows how the emotions we experience at night can help us during the day in an ND Stories podcast.
Business on the Frontlines
Notre Dame MBA students enrolled in Frontlines courses work in the West Bank and with communities around the world that have suffered violence, poverty and prejudice.
Accountancy (MSA)
Matt Render shares why he chose the Notre Dame MSA program and how it has shaped his career success.
Mendoza
The Observer wrote a piece on the new Impact Consulting Minor which was developed as part of the new Core Curriculum for business majors.
Business Ethics
Faculty from the Mendoza College of Business and the Pulte Institute for Global Development developed the inaugural “Reimagining Business Excellence” program with the director of the Jerusalem Global Gateway, to bring together university experts with leaders and entrepreneurs who work and care for the Middle East and North Africa (MENA) region.
Experiential Learning
"Grow Irish Week was a great opportunity to collaborate with my peers within a supportive team environment, and to bring together a variety of ideas and perspectives.” - Ellie Quijada-Navarro
Mendoza
Undergraduate business student Meaghan Northup writes about her experience at Notre Dame as a person with ADHD and how she faces challenges, her successes and finding everlasting friendships.
Business Ethics
New research from the University of Notre Dame examines how firms are addressing the problem through the language in their public ethics documents.
Experiential Learning
Notre Dame partners with Tel Aviv University to explore the social impact of online gaming in the MENA region.