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Consumer Behavior
New research from Mendoza College of Business' Xinxue Qu is looking to better predict when users will upgrade their software products and devices by identifying factors that might reveal users’ intentions.
Faculty in the Media
Management Professor James O'Rourke said, "In domestic issues it's complicated because lawmaking is mostly done at the local and state level, and executives must operate across state lines. If they take a position on every issue, it is likely key stake holders will abandon them," in a piece by ABC News.
Awards
Management professor Amanda McKendree received an initiation grant for research entitled “Responsiveness, Reconciliation, and Renewal: Crisis Leadership and Clergy Sexual Abuse.”
Mendoza
University Business examines Notre Dame's hybrid learning model and talks about Mendoza College of Business' experiments with an enterprise-level video management system that gives professors the ability to record and save classroom lectures for future use by students.
Alumni Impact
With their company MOGL, Mendoza alums Ayden Syal and Brandon Wimbush are striving to help brands and college athletes navigate the new world of NIL.
In the Classroom
As a part of the "Climate, Economics, & Business Ethics" course at Notre Dame, teams of undergraduate students pursued final projects that have an impact beyond the classroom, promote sustainability and even provide support to local organizations.
Mendoza
Suni Harford, president of UBS Asset Management, delivered the commencement address during the Mendoza College of Business’ graduate program diploma ceremony on May 14, 2022.
Faculty in the Media
Assistant Professor of Marketing John Costello's research was featured in the Diário da Saúde story. Costello said "As consumers, we tend to associate fun and sensory pleasures with warmth. This means that there is a mismatch between our expectations that pleasant products are warm and our sense that science is cold."
Alumni Impact
MSM grad Nick Heise, 25, grew up watching the show sporadically and decided to take the qualifying test in 2020 when it became more convenient because of COVID restrictions.