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Mendoza News
Associate Professor Elizabeth "Betsy" Moore is a leading expert in marketing to children, particularly in the area of adver-gaming, where brands are integrated into online games. With significant contributions to research on the impact of food marketing on childhood obesity, she has received multiple teaching awards for her engaging approach to education. Moore emphasizes the complex role of advertising in children's food preferences and discusses the steps the food industry has taken to reform marketing practices aimed at kids, reflecting her commitment to bridging academic insights with practical solutions for families.
Mendoza News
In 2012, the 13th Annual McCloskey Business Plan Competition drew 148 teams vying for $300,000 in prizes, with support from over 700 mentors and judges from the Notre Dame community. The McCloskey Grand Prize of $25,000 went to Contect for its concussion-assessment service, while Frameri and Torigen Pharmaceuticals received $5,000 as runners-up for their innovative eyewear and veterinary vaccine technologies, respectively. The Klau Family Prize for Greatest Social Impact was awarded to Green Bridge, an urban aquaponics farm that aims to provide
Mendoza News
Martijn Cremer's research into mutual funds focuses on economically relevant questions, leading to the creation of a new method for evaluation. This advancement promises to improve how investors assess mutual fund performance and make informed decisions in the market.
Mendoza News
The University of Notre Dame's MBA program has advanced to No. 20 in Bloomberg Businessweek's biennial ranking of U.S. business schools, climbing four positions since 2010. Notably, it achieved impressive scores in areas such as career services and teaching quality, and ranked first for ethics based on feedback from the MBA Class of 2012. The ranking encompasses assessments from graduates, corporate recruiters, and faculty research contributions.
Mendoza News
Bridal registries have transformed the tradition of gift giving, evolving from a system organized by brides' mothers to a commercialized practice embraced by the middle class. Assistant Professor Tonya Williams Bradford researches these trends, noting how registries now influence various celebrations beyond weddings, including birthdays and graduations, generating significant sales in the retail market. While they offer convenience, critiques arise over the lack of personal touch, potentially impacting the emotional value traditionally associated with gift giving.
Mendoza News
A team of four Notre Dame MBA students has claimed first place in a social entrepreneurship case competition for the second year in a row, presenting a plan to enhance clean water distribution in rural Ghana. Their proposal, developed for the Innovation in Social Entrepreneurship Case Competition at Brigham Young University, focused on improving a purification facility's infrastructure and introducing micro-franchises for local entrepreneurs. Sponsored by the Gigot Center for Entrepreneurship, the team was guided by faculty mentor Viva Bartkus.
Mendoza News
The Mendoza College has welcomed two new associate deans as the academic year begins. William D. Nichols returns to the Dean's Office as the associate dean for Faculty and Research, a position he previously held from 2002 to 2008. Jeffrey H. Bergstrand takes on the role of associate dean for Graduate Studies, overseeing the College's master's degree programs while continuing his research in international trade and finance.
Mendoza News
Tom Frecka's 23-year tenure as an accountancy professor at Mendoza College is marked by his unwavering commitment to ethics and education. In response to the Enron scandal, he created the Accounting Lyceum to address critical issues in accounting and developed a course to equip future accountants with essential ethical knowledge. Known for his straightforward approach and vision for change, Frecka transformed the accounting department, pushing for progress over traditional methods and ensuring that students are prepared for the evolving demands of the profession. As he retires, his legacy is a department that is significantly different from the one he joined, reflecting his
Mendoza News
Amidst the quiet stress of finals week in Mendoza's atrium, small acts of kindness stand out and foster a sense of community. As construction on the North Addition begins, reflections on its potential to enhance communal spaces come to the forefront, emphasizing the importance of connection during challenging times.
Mendoza News
After struggling to secure a client for his company's foundry-waste recycling services, Mike Lenahan (EMBA '09) utilized insights gained from a marketing course in the Notre Dame Executive MBA Program. Through the 3-Circles model, he uncovered client concerns about his company's size compared to a larger competitor and addressed them, ultimately landing a significant account that boosted his firm's annual revenues by 10 percent. This model, developed by Marketing Professor Joe Urbany and former professor James H. Davis, has proven effective for numerous students as a strategy for aligning offerings with customer desires and enhancing business growth