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Consumer Behavior
Traditional TV ads are far less effective than believed, according to real-time viewership data
Research by Professor Shijie Lu demonstrates advertisers are overestimating their campaigns and wasting money on ineffective placements.
Consumer Behavior
ND study finds some subjects benefited from COVID-era online learning
Notre Dame marketing professor Shijie Lu finds online learning during COVID boosted student math scores significantly in Chinese universities.
South Bend Tribune