Showing 5 of 5 articles
Faculty in the Media
This company’s newspapers are ‘optimized for profit’ — for its hedge fund owner
Marketing's Vamsi Kanuri was featured in a McClatchy news story about the newspaper's sweeping layoffs and shift away from local reporting.
San.com
Consumer Behavior
Beyond the Stars: Mendoza Researchers Automate Granular Customer Sentiment Analysis
Mendoza researchers built a framework and an AI model that reads customer reviews the way people actually write them — teasing out what's good, what's bad, and why — without expensive manual labeling.
Consumer Behavior
Study: News site paywalls deter most but still drive subscriptions
Study finds that digital newspaper paywalls on stories drive most users away without subscribing, but paywalls are still surprisingly valuable for news sites.
WVPE
Consumer Behavior
Banks that identify fraudsters increase loyalty, retain more defrauded customers than others who never were compromised
Research by marketing professor Vamsi Kanuri found that if a bank can’t tell a customer who was responsible for a fraudulent transaction, that customer loses trust.
Consumer Behavior
Shipping policies boost online spending
A new study from marketing professor Vamsi Kanuri reveals surprising results when shipping policies are adjusted from tiered to flat-rate models.