Showing 10 of 32 articles
Faculty Research
When consumers turn to a moral authority
Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.
Faculty Research
From Research to Me-Search
Dean Shepherd’s research, shaped by personal experience and recognized with a global award, challenges conventional thinking.
Consumer Behavior
Beyond the Stars: Mendoza Researchers Automate Granular Customer Sentiment Analysis
Mendoza researchers built a framework and an AI model that reads customer reviews the way people actually write them — teasing out what's good, what's bad, and why — without expensive manual labeling.
Analytics & Technology
Social Robots and Memory Care
Notre Dame’s Human-Centered Analytics Lab to show how robots might assist caregivers during a Shamrock Series presentation.
Finance & Markets
Breaking Down the Wall
Zhi Da’s research shows how fractional trading democratizes stock buying for retail investors.
Research
Driven to Distraction
Acquiring non-audit-related consultancies can take away from an accounting firm’s core mission.
Research
Finding Patterns in a Digital Haystack
Sriram Somanchi’s research approach uses machine learning to help companies increase performance metrics by discovering important trends in their data.
Features
Finding the Fairness Formula
Mendoza researchers say that in business and in life, how well you fare has a lot to do with how well you’re fair.
Research
Research Roundup
Recent faculty research at Mendoza showcases a range of impactful studies published in esteemed academic journals.
Research
When Does Reputation Matter?
Amanda Sharkey’s research explores the potential and pitfalls in using reputational rankings to drive change in the business world.