Showing 10 of 126 articles
Faculty Research
When consumers turn to a moral authority
Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.
Consumer Behavior
Beyond the Stars: Mendoza Researchers Automate Granular Customer Sentiment Analysis
Mendoza researchers built a framework and an AI model that reads customer reviews the way people actually write them — teasing out what's good, what's bad, and why — without expensive manual labeling.
Consumer Behavior
How does ChatGPT compare to copywriters?
Notre Dame marketing Professor Joe Redden makes the case for using AI to write advertising taglines.
Consumer Behavior
Study: News site paywalls deter most but still drive subscriptions
Study finds that digital newspaper paywalls on stories drive most users away without subscribing, but paywalls are still surprisingly valuable for news sites.
WVPE
Consumer Behavior
Turn privacy regulation into a competitive advantage
Marketing professor Frank Germann co-authored an article in Harvard Business Review about research into how privacy regulation impacts company regulation.
Harvard Business Review
Consumer Behavior
TV ads don’t work nearly as well as believed
New research from the University of Notre Dame helps determine the return on investment for TV ads, ironically by using digital data.
Futurity
Consumer Behavior
Traditional TV ads are far less effective than believed, according to real-time viewership data
Research by Professor Shijie Lu demonstrates advertisers are overestimating their campaigns and wasting money on ineffective placements.
Consumer Behavior
ND study finds some subjects benefited from COVID-era online learning
Notre Dame marketing professor Shijie Lu finds online learning during COVID boosted student math scores significantly in Chinese universities.
South Bend Tribune
Consumer Behavior
Rushing a major strategy announcement can be a mistake for new CEOs
A new study by management professor John Busenbark introduces a concept called “new CEO strategic action speed,” which represents the number of days a new chief executive takes to announce the firm’s first large-scale strategic action.
Consumer Behavior
Covid study shows online learning is better for some subjects
Research from Shijie Lu looks at how the abrupt move from classroom teaching to online learning during the lockdown affected college students’ performance in China.