William L. Wilkie and Elizabeth S. Moore, “A Larger View of Marketing: Marketing’s Contributions to Society,” in J. Sherry and P. Murphy (eds.), Marketing and the Common Good. London: Routledge, 2013.
William L. Wilkie and Patrick E. Murphy, “Marketing Academics at the FTC: The Inside Story,” Journal of Historical Research in Marketing: Special Issue on Public Policy, 5:1, February 2013, 124-140.