William L. Wilkie, “Broadening the Concept and Application of Marketing: Background and Overview,” in W. L. Wilkie [ed.], “Legends in Marketing: Philip Kotler and Broadening the Concept and Applications of Marketing,” New Delhi: SAGE Publications, 2012, xxiii-xxxi.
Handbook of Spirituality and Business/Palgrave; ed. Laszlo Zsolnai
Is It Possible to Have a Business Based on Solidarity and Mutual Trust? The Challenge of Catholic Social Teaching to Capitalism and the Promise of Southwest Airlines