William L. Wilkie and Elizabeth S. Moore, “Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure,” Journal of Public Policy & Marketing, 30:1
William L. Wilkie and Elizabeth S. Moore, “Introduction to the History and Evolution of the Journal of Public Policy & Marketing: The Editors Speak…” Journal of Public Policy & Marketing, 30:1 Spring 2011, p. 55.
Response to the Financial Accounting Standards Board's and the International Accounting Standard Board's Joint Discussion Paper Entitled, "Preliminary Views on Revenue Recognition in Contracts with Customers