Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?Bill McDonaldJohn GaskiRon BalversJournal of Business Ethics13812016
ʻBrand’ and Brand Image: Misdefinition, Misuse, Miscommunication, Empirical Amphiboly, and ResolutionJohn GaskiInternational Journal of the Image742016
Applied Behavioral Economics and Mental HealthJohn GaskiEncyclopedia of Mental Health (Academic Press)12nd2016
Toward Conceptualization, Discriminant Validation, and Coherent Nomenclature for Inter-Disciplinary Theoretical TransferJohn GaskiPsychological Reports11522014
How Marketing Serves the Common Good: A Long-Term Consumer PerspectiveJohn GaskiMarketing and the Common Good (Routledge)2014
On Longitudinal Methods Meta-Theory and Inconsistent Taxonomy: There Is No Such Thing as a 'Longitudinal Survey'John GaskiProceedings, International Work-Conference on Time Series2014
On the Competing Definitions of Economic Recession--and Their Unfortunate Political OvertonesJohn GaskiBusiness Cycles in Economics: Types, Challenges, and Impacts on Monetary Policies (Nova Science)2014