Advances in Communication Research to Reduce Childhood Obesity, Springer
William L. Wilkie and Elizabeth S. Moore, “Expanding Our Understanding of Marketing in Society,” Journal of the Academy of Marketing Science, 40th Anniversary Special Issue, 40:1, pp. 53-73. [Note: This article was invited for this journal's special 40th Anniversary Issue. As a measure of the journal's assessment of its contents, it was placed alongside articles written by two giants in the field, Philip Kotler and Oliver Williamson (Nobel Laureate in Economics].
William L. Wilkie and Elizabeth S. Moore, “Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure,” Journal of Public Policy & Marketing, 30:1
William L. Wilkie and Elizabeth S. Moore, “Introduction to the History and Evolution of the Journal of Public Policy & Marketing: The Editors Speak…” Journal of Public Policy & Marketing, 30:1 Spring 2011, p. 55.