Mendoza College of BusinessMendoza College of Business

Faculty Publications

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Showing 30 of 49 publications

Contributions, Controversies, and Continuing Challenges in the Worlds of Consumer Protection and Competition, Marketing & Public Policy Conference Proceedings
- Elizabeth Moore
- William Wilkie
- Janis Pappalardo
American Marketing Association
19
2009
Macromarketing as a Pillar of Marketing Thought
- William Wilkie
- Elizabeth Moore
in S. Shapiro, M. Tadajewski, and C. Schultz (eds.), Macromarketing. Thousand Oaks, CA: SAGE Publishing [article selected for inclusion in this Handbook]
2009
Marketing's Relationships to Society
- William Wilkie
- Elizabeth Moore
Chapter One in B. Weitz and R. Wensley (eds.), The Handbook of Marketing. London: Sage Publishing [new International Edition]
2009
What Does the Definition of Marketing Tell Us About Ourselves?
- William Wilkie
- Elizabeth Moore
Journal of Public Policy & Marketing
26:2
Fall
2007
Advertising's Performance in a Market System
- William Wilkie
- Elizabeth Moore
The Handbook of Advertising / Sage
2007
Advertising’s Performance in a Market System
- William Wilkie
- Elizabeth Moore
G.Tellis and T. Ambler (eds.), The SAGE Handbook of Advertising. Thousand Oaks, CA: SAGE Publishing
2007
Food Marketing Goes Online: A Content Analysis of Websites for Children
- Elizabeth Moore
Obesity in America: Development and Prevention / Praeger
2
2007
Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section
- Elizabeth Moore
Journal of Public Policy & Marketing
26
Fall
2007
The Online Marketing of Food to Children: Is it Just Fun and Games?
- Elizabeth Moore
- Victoria Rideout
Journal of Public Policy & Marketing
26
2
2007
What Does the Definition of Marketing Tell Us About Ourselves?
- William Wilkie
- Elizabeth Moore
Journal of Public Policy & Marketing
26
2
2007

Faculty Publications

Find Publications

Contributions, Controversies, and Continuing Challenges in the Worlds of Consumer Protection and Competition, Marketing & Public Policy Conference Proceedings

Macromarketing as a Pillar of Marketing Thought

Marketing's Relationships to Society

What Does the Definition of Marketing Tell Us About Ourselves?

Advertising's Performance in a Market System

Advertising’s Performance in a Market System

Food Marketing Goes Online: A Content Analysis of Websites for Children

Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section

The Online Marketing of Food to Children: Is it Just Fun and Games?

What Does the Definition of Marketing Tell Us About Ourselves?

Find Publications

Contributions, Controversies, and Continuing Challenges in the Worlds of Consumer Protection and Competition, Marketing & Public Policy Conference Proceedings

Macromarketing as a Pillar of Marketing Thought

Marketing's Relationships to Society

What Does the Definition of Marketing Tell Us About Ourselves?

Advertising's Performance in a Market System

Advertising’s Performance in a Market System

Food Marketing Goes Online: A Content Analysis of Websites for Children

Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section

The Online Marketing of Food to Children: Is it Just Fun and Games?

What Does the Definition of Marketing Tell Us About Ourselves?