Gender mismatch and bias in people-centric operations: Evidence from a randomized field experiment. Registered Report: Stage 1Yoon Seock SonAngela ChoiKaitlin WowakCorey AngstJournal of Operations Management2023
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field ExperimentSeung Yoon LeeYoonseock SonWonseok OhJournal of Management Information Systems3822021
When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and CompetitionYoonseock SonWonseok OhSang Pil HanSungho ParkInformation Systems Research3132020
Impact of customers' digital banking adoption on hidden defection: A combined analytical–empirical approachYoonseock SonHyeokkoo Eric KwonGiri Kumar TayiWonseok OhJournal of Operations Management2020