Consumer Attitudes Toward MarketingJohn GaskiConsumer Insights: Findings from Behavioral Research (MSI Relevant Knowledge Series)2011
On the Science of Shelby D. Hunt: Reflection and TributeJohn GaskiLegends in Marketing--Marketing Theory: The Nature and Scope of Marketing (Sage/The Sheth Foundation)I2011
The Index of Consumer Sentiment Toward Marketing: Validation, Updated Results, and Demographic AnalysisJohn GaskiJournal of Consumer Policy3122008
A Comment on Selected Wilkie and Moore-Inspired Commentaries in 'The Sages Speak' John GaskiJournal of Public Policy & Marketing2612007
National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and AnalysisJohn GaskiMichael EtzelJournal of Consumer Research3142005
Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory TestingJohn GaskiNina RayInternational Journal of Physical Distribution & Logistics Management3422004