Faculty Publications

© Copyright 2026 University of Notre Dame

Find Publications

Showing 40 of 49 publications

1. Macromarketing as a Pillar of Marketing Thought

   • William Wilkie
   • Elizabeth Moore

   Journal of Macromarketing, Silver Anniversary Issue

   25

   2006

2. Examining Marketing Scholarship and the New Dominant Logic

   • William Wilkie
   • Elizabeth Moore

   in R. Lusch and S. Vargo, Toward a Service-Dominant Logic of Marketing: Dialog, Debate, and Direction. Armonk, N.Y.: M. E. Sharpe Inc.

   2006

3. Examining Marketing Scholarship and the New Dominant Logic

   • William Wilkie
   • Elizabeth Moore

   Toward a Service-Dominated Logic of Marketing: Dialog, Debate and Directions / M.E. Sharpe

   2006

4. It's Child Play: 'Advergaming' and the Online Marketing of Food to Children

   • Elizabeth Moore

   Kaiser Family Foundation Report

   2006

5. Macromarketing as a Pillar of Marketing Thought

   • William Wilkie
   • Elizabeth Moore

   Journal of Macromarketing (25th Silver Anniversary Special Issue)

   26

   December

   2006

6. Marketing's Relationships to Society

   • William Wilkie
   • Elizabeth Moore

   Chapter One in B. Weitz and R. Wensley (eds.), The Handbook of Marketing. London: Sage Publishing

   2006

7. Of Friends and Family: How Do Peers Affect the Development of Intergenerational Influences?

   • Elizabeth Moore
   • Gale Bowman

   Advances in Consumer Research / Association for Consumer Research

   33

   2006

8. "Methodological Approaches for the Analysis of Intergenerational Influences in Consumer Behavior"

   • William Wilkie
   • Elizabeth Moore

   Advances in Consumer Research

   2005

9. We Are Who We Were: Intergenerational Influences in Consumer Behavior

   • Elizabeth Moore
   • William Wilkie

   Inside Consumption: Frontiers of Research on Consumer Motives, Goals and Desires / Routledge

   2005

10. Children and the Changing World of Advertising

    • Elizabeth Moore

    Journal of Business Ethics

    52

    June

    2004