Scholarly Research in Marketing: Exploring the '4 Eras' of Thought DevelopmentWilliam WilkieElizabeth MooreJournal of Public Policy & Marketing2222003
Scholarly Research in Marketing: Exploring the 'Four Eras' of Thought DevelopmentWilliam WilkieElizabeth MooreJournal of Public Policy & MarketingFall 22 (2)2003
Observations on the Social Value of Pharmaceutical MarketingWilliam WilkieElizabeth MooreJournal of Pharmaceutical Marketing and Management 1512002
Passing the Torch: Intergenerational Influences as a Source of Brand EquityElizabeth MooreWilliam WilkieRichard LutzJournal of Marketing66April2002
Lighting the Torch: How Do Intergenerational Influences Develop?Elizabeth MooreWilliam WilkieJulie AlderAdvances in Consumer Research / Association for Consumer Research282001
Children, Advertising, and Product Experiences: A Multi-Method InquiryElizabeth MooreRichard LutzJournal of Consumer Research 27June2000
The Measurement of Intergenerational Communications and Influence on Consumption: Scale Development, Validation and Cross-Cultural ComparisonMadhubalan ViswanathanTerry ChildersElizabeth MooreJournal of the Academy of Marketing Science28Summer2000