Faculty Publications

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Showing 60 of 64 publications

1. On 'Construct Validity of Measures of College Teaching Effectiveness'

   • John Gaski

   Journal of Educational Psychology

   79

   3

   1987

2. Commentary: Gaski on the Catholic Bishops

   • John Gaski

   International Journal on World Peace

   4

   3

   1987

3. Commentary on Howell's Observations

   • John Gaski

   Journal of Marketing Research

   24

   1

   1987

4. The Index of Consumer Sentiment toward Marketing

   • John Gaski
   • Michael Etzel

   Journal of Marketing

   50

   3

   1986

5. A Catholic Citizen Replies to the Bishops' Pastoral Letter on War and Peace

   • John Gaski

   International Journal on World Peace

   3

   2

   1986

6. Rejoinder

   • John Gaski

   International Journal on World Peace

   3

   2

   1986

7. Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources

   • John Gaski

   Journal of Marketing Research

   23

   1

   1986

8. Dangerous Territory: The Societal Marketing Concept Revisited

   • John Gaski

   Business Horizons

   28

   4

   1985

9. The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel

   • John Gaski
   • John Nevin

   Journal of Marketing Research

   22

   2

   1985

10. Nomic Necessity in Marketing Theory: The Issue of Counterfactual Conditionals

    • John Gaski

    Journal of the Academy of Marketing Science

    13

    2

    1985