American Girl and the Brand Gestalt: Closing the Loop on Socioculture Branding ResearchJohn Sherry, Jr.Nina DiamondMary Ann McGrathAlbert MunizStefania BorghiniRobert KozinetsJournal of Marketing7332009
Conceptual Blending in AdvertisingJohn Sherry, Jr.Annamma JoyJonathan DeschenesJournal of Business Research6212009
Perceiving Images and Telling Tales: A Visual and Verbal Analysis of the Meanings of the Internet John Sherry, Jr.Annamma JoyAlladi VenkateshJonathan DeschenesJournal of Consumer Psychology192009
Why Are Themed Brand Stores so Powerful? Retail Brand Ideology at American Girl PlaceJohn Sherry, Jr.Stephanie BorghiniNina DiamondRobert KozinetsMary Ann McGrathAlbert MunizJournal of Retailing8532009
The Ethnographer's Apprentice: Trying Consumer Culture from the Outside InJohn Sherry, Jr.Journal of Business Ethics802008
Apposite Anthropology and the Elasticity of EthnographyJohn Sherry, Jr.Doing Anthropology in Consumer Research, LeftCoast Press2007
Comedy of the Commons: Nomadic Spirituality at Burning ManJohn Sherry, Jr.Robert KozinetsElsevierVol. 11 of Research in Consumer Behavior2007
Consumer Culture TheoryRussell BelkJohn Sherry, Jr.ElsevierVol. 11 of Research in Consumer Behavior2007