Who Benefits from Alternative Data for Credit Scoring? Evidence from PeruJung Youn LeeJoonhyuk YangEric AndersonJournal of Marketing Research2026
Properties of Alternative Data for Fairer Credit Risk PredictionsJoonhyuk YangJung Youn LeeJournal of Data-centric Machine Learning Research (DMLR)2024
Advertising as Information for Ranking E-Commerce Search ListingsJoonhyuk YangNavdeep SahniHarikesh NairXi XiongMarketing Science2024
High-Energy Ad Content: A Large-Scale Investigation of TV CommercialsJoonhyuk YangYingkang XieLakshman KrishnamurthiPurushottam PapatlaJournal of Marketing Research5942022
Commercial Success Through Commercials? Advertising and Pay-TV OperatorsJoonhyuk YangJung Youn LeePradeep ChintaguntaJournal of Marketing Research2021
Digitization and Flexibility: Evidence from the South Korean Movie MarketJoonhyuk YangEric AndersonBrett GordonMarketing Science4052021