Invited Chapter in David Reibstein (ed.), Legends in Marketing – George S. Day: Marketing in the Firm and Society,” New Delhi: SAGE Publications, 2016
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William L. Wilkie, “Advancing the Study of Marketing’s Impacts on Society,” Chapter 4 in A. Parvatiyar and R. Sisodia (eds.), “Handbook of Marketing Advances in the Era of Disruptions: Essays in Honor of Jagdish N. Sheth.” New Dehli: SAGE Publications, 2019, 39-50.
William L. Wilkie (ed.), "Legends in Marketing – Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity,” Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2013.
William L. Wilkie, "Introduction: Scholarship and Creativity," in W.L. Wilkie (ed.), "Legends in Marketing – Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity,” Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2015.
William L. Wilkie, “Marketing’s Inputs to the Federal Trade Commission,” The AMA Journal Reader: Key Insights for Marketers and Academics, (online: journals@mailama.org), January 2015.
William L. Wilkie, Editor of the Special Section "Commemorating the 100th Anniversary of the U.S. Federal Trade Commission,” Journal of Public Policy & Marketing, 33:2, Fall 2014, 188-190.
William L. Wilkie, “My Memorable Experiences as a Marketing Academic at the Federal Trade Commission,” Journal of Public Policy & Marketing, 33:2, Fall 2014, 194-201.