Data-Driven Sports Ticket Pricing for Multiple Sales Channels with Heterogeneous CustomersAlper ArslanRobert EasleyRuxian WangMSOM2242022
Research Commentary—From Net Neutrality to Data Neutrality: A Techno-Economic Framework and Research AgendaRobert EasleyJan KraemerInformation Systems Research2018
A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App SalesRobert EasleyProduction and Operations Management2622017
Network Neutrality versus Paid Prioritization: Analyzing the Impact on Content InnovationRobert EasleyProduction and Operations Management2572016
Optimal Digital Rights Management with Uncertain PiracyDaewon SunRobert EasleyByung KimDecision Sciences4612015
Bidding Patterns, Experience, and Avoiding the Winner's Curse in Online AuctionsRobert EasleyJMIS2732011
Market-Model Based Channel Selection in B2B E-Commerce: Exploring a buyer’s adoption decisionsHsin-Lu ChangRobert EasleyMichael ShawJournal of Organizational Computing and Electronic Commerce1942009
How Does Personality Matter? Relating the Five Factor Model to Technology Acceptance and UseSarv DevarajRobert EasleyJ. CrantInformation Systems Research1912008
How does personality matter? Relating the five factor model to technology acceptance and useSarv DevarajRobert EasleyJ. CrantInformation Systems Research192008
How Does Personality Matter? Relating the Five Factor Model to Technology Adoption and UseSarv DevarajRobert EasleyJ. CrantInformation Systems Research1912008