Mitigating Churn After Online Financial Fraud: The Value of Blame AttributionVamsi KanuriR. TelangProduction and Operations Management34102025
From Stars to Insights: Exploration and Implementation of Unified Sentiment Analysis with Distant SupervisionW. LiJ. LalorVamsi KanuriACM Transactions on Management Information Systems1632025
Unintended Consequences of Selling B2B Digital Subscription Add-Ons for Customer OnboardingL. SteinhoffJ. KimVamsi KanuriR. PalmatierJournal of the Academy of Marketing Science2025
Disentangling the Customer-Level Cross-Channel Effects of Large-Order-Advantaged Online Shipping PoliciesVamsi KanuriA. CreceliusS. KumarMIS Quarterly2025
Standing Out from the Crowd: When and Why Color Complexity in Social Media Images Increases User EngagementVamsi KanuriB. HodgesInternational Journal of Research in Marketing2024
When Consumption Regulations Backfire: The Role of Political IdeologyI. CaglarM. MurdockVamsi KanuriJournal of Marketing Research5752020
The Unintended Consequence of Price-Based Service Recovery IncentivesVamsi KanuriM. AndrewsJournal of Marketing2019
Scheduling Content on Social Media: Theory, Evidence, and ApplicationVamsi KanuriY. ChenS. SridharJournal of Marketing2018
A Study Shows the Best Times of Day to Post to Social MediaVamsi KanuriY. ChenS. SridharHarvard Business Review2018