Marketing Seminars

Kellen Mrkva is assistant professor in Marketing at the Hankamer School of Business. Previously, he was a lecturer (assistant professor) at the University of Bath (UK) and postdoc at Columbia Business School. He received his PhD from the University of Colorado and BA from the University of Notre Dame.

His work examines judgment and decision making in many contexts including in the contexts of consumer spending, moral decisions, consumer financial decision making, digital marketing and choice architecture (nudges and retail “dark patterns”). His recent research often includes field experiments or “big data” in addition to laboratory/online experiments. His work has been featured in several academic journals and other outlets including Journal of Marketing, Psychological Science, JPSP, JEP:G, Journal of Consumer Psychology, and Harvard Business Review.

Wendy De La Rosa is an Assistant Professor of Marketing and the Alfred H. Williams Faculty Scholar at The Wharton School at the University of Pennsylvania. She focuses on behavioral science to improve consumers’ financial well-being. Specifically, she researches how people seek out, receive, and think about their resources and how these factors influence their behavior.

Her award-winning research has been published in the Journal of Consumer Research, Journal of Marketing, and the Proceedings of the National Academy of Sciences. Her work has been featured in CNN, CNBC, Forbes, PBS NewsHour, The New York Times, NPR, Scientific American, and The Wall Street Journal, among others.

De La Rosa is also the co-creator and host of TED’s “Your Money and Your Mind” series, a Forbes 30 under 30 Finance honoree, and a Paul & Daisy Soros Fellow. Her TED talks have been viewed over 7 million times. She serves on the board of Code for America and Propel. Prior to joining Wharton, Wendy received her Ph.D. from Stanford’s Graduate School of Business and helped start Google’s first behavioral economics unit. She was also a private equity investor at Goldman Sachs.

Dennis Zhang joined the faculty at the Olin Business School in 2016 after completing his PhD in Managerial Economics and Operations at Northwestern University and working at Google as a machine learning software engineer. His research examines operations in innovative marketplaces and the public sector, with a special emphasis on how data-driven decision-making and machine learning can improve digital platforms such as Amazon, Alibaba, and Airbnb. More recent research has also focused on green e-commerce and the environmental impact of fast delivery.

His work has been published in Management Science, Marketing Science, Operations Research, Journal of Marketing Research, and Manufacturing & Service Operations Management. He currently serves as an Area Editor for Operations Research and as an Associate Editor for Management Science, Marketing Science, and Manufacturing & Service Operations Management. He is a Professor of Supply Chain, Operations, and Technology and a Professor of Marketing.

Margaret "Meg" joined the faculty at Penn State in 2002 after having served on the faculty in the Department of Applied Economics and Management at Cornell University and the Pamplin College of Business at Virginia Tech. Her research examines consumer and managerial decision making biases and heuristics, with a special emphasis on how preferences are constructed, how moods influence consumer information processing, and how consumers make choices. More recent research has also focused on closed loop supply chains, barriers to second-hand product purchases, and how consumers respond to purchasing power changes.

Her work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Operations Management, Management Science, Organizational Behavior and Human Decision Processes, Production and Operations Management, and Psychological Science. She currently serves as a co-Editor for the Journal of Consumer Research, and on the Editorial Review Board for the Journal of Consumer Psychology and has served in leadership roles for the Association for Consumer Research (Treasurer: 2013-2014) and the Society for Consumer Psychology (President-Elect (2018-19); President (2019-20); Past-President (2020-21)). She is the David H. McKinley Professor of Business Administration and she also currently serves as the Marketing Department Chair.

Cynthia Cryder joined the faculty at the Olin Business School in 2009 after receiving her PhD in Behavioral Decision Research from Carnegie Mellon University. Her research examines consumer behavior and decision-making, with a special emphasis on prosocial behavior, the psychology of debt management, and the donor experience. More recent research has also focused on how social dynamics and reputational rewards influence incentivized behavior and consumer referrals.

Her work has been published in the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Organizational Behavior and Human Decision Processes, and Psychological Science. She currently serves on the Olin Doctoral Council and has been recognized with the Emerson Excellence in Teaching Award. She is currently a Professor of Marketing at the Olin Business School.

Margaret "Meg" joined the faculty at Penn State in 2002 after having served on the faculty in the Department of Applied Economics and Management at Cornell University and the Pamplin College of Business at Virginia Tech. Her research examines consumer and managerial decision making biases and heuristics, with a special emphasis on how preferences are constructed, how moods influence consumer information processing, and how consumers make choices. More recent research has also focused on closed loop supply chains, barriers to second-hand product purchases, and how consumers respond to purchasing power changes.

Her work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Operations Management, Management Science, Organizational Behavior and Human Decision Processes, Production and Operations Management, and Psychological Science. She currently serves as a co-Editor for the Journal of Consumer Research, and on the Editorial Review Board for the Journal of Consumer Psychology and has served in leadership roles for the Association for Consumer Research (Treasurer: 2013-2014) and the Society for Consumer Psychology (President-Elect (2018-19); President (2019-20); Past-President (2020-21)). She is the David H. McKinley Professor of Business Administration and she also currently serves as the Marketing Department Chair.

Prof. Feinberg's research examines how people make choices in uncertain environments.  His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating).  He also works in mathematical psychology, Bayesian econometrics, dynamic programming. He is Departmental Editor at Production and Operations Management and former Co-Editor of Marketing Science, as well as a variety of other editorial roles. He was President of the INFORMS Society for Marketing Science and, with Tom Kinnear and Jim Taylor, he is author of Modern Marketing Research: Concepts, Methods, and Cases.