Shijie Lu
- Professor
- Marketing
Biography
Shijie Lu is a Professor of Marketing at the Mendoza College of Business at the University of Notre Dame. He is an empirical modeler whose research examines interactions between firms and consumers in digital media, with a focus on online advertising, user-generated content, competitive strategy, and digital piracy. His work has appeared in leading journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Research.
He currently serves as an Associate Editor for Marketing Science, Journal of Marketing, and Journal of Interactive Marketing, and has served on the Editorial Review Board of Journal of Marketing Research. His research and service have received several recognitions, including Don Lehmann Award finalist recognition, the INFORMS Society for Marketing Science Dissertation Proposal Award, an honorable mention in the Marketing Science Institute’s Clayton Dissertation Proposal Competition, and best reviewer awards from leading marketing journals.
Dr. Lu received his Ph.D. in Marketing and M.A. in Economics from the University of Southern California, and a B.S. in Mathematics and B.A. in Economics from Peking University. Before joining Notre Dame, he served on the faculty at UNC-Chapel Hill and the University of Houston.
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South Bend Tribune