Chicago Audubon Society changes name to Chicago Bird Alliance, distancing chapter from problematic namesake

James O'Rourke, professor of management at Notre Dame's Mendoza College of Business, was quoted in a Chicago Tribune piece about the name change. O'Rourke studies brands with fraught and racist connections to the past.

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Illustrations of painted round yes and no signs with happy and sad faces and question marks above them.

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When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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