Want more engagement on your social media post? Look at the color complexity

Color complexity is similar to colorfulness, but it’s not quite the same according to marketing professor Vamsi Kanuri.

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Illustrations of painted round yes and no signs with happy and sad faces and question marks above them.

Faculty Research

When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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