Finance expert reveals how viral cash stuffing trend can help you stick to a budget

Research into consumer behavior by Marketing Professor Christopher Bechler was referenced in a Fox News piece about the evolution of 'buy now, pay later' strategies.

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Illustrations of painted round yes and no signs with happy and sad faces and question marks above them.

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When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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